解决： Loving Systems ・ Universe as Fractal Octopus ・ 幸福次元。
Instinto Creador P&L: -16 (≃ -1038 CNY)
My business is an online research lab to encourage at least 1B creatives to mix and match seemingly disconnected areas for regenerative innovation across SouthAmerica and Europe creative industries.
我在听 Malu 讲述上周她如何在 Excel 中回顾人物角色和绘制洞察力的采访
对我来说，感觉他们需要“给自己的时间”、自我认识、探索多重身份、学习实验和玩耍
Malu 希望通过自然联系创造情感释放体验
马路下一步：完成面试分析，Eco Anxiety 的 4-5-6 月内容计划
I was listening to Malu about how last week she was reviewing interviews with personas and mapping insights in Excel
To me, it feels they need “time for themselves”, self-knowledge, to explore multiple identities, learn to experiment and play
Malu wants to create emotional release experiences thru nature connection
Malu next steps: finish interview analysis, April-May-June content plan for Eco Anxiety
Ruta 回顾 Malu 的课程介绍视频并聆听 Malu 的课程理念和后续步骤：
“计划：
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于五月底前推出以项目为基础的课程“地球简报”。
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重新加入 Instagram 并从四月开始每周分享一次真实的地球简报。社交媒体上称为“地球简报”的设计挑战，让设计师创造真实的设计（标志等），就好像地球是客户一样，并在 Instagram 上公开分享设计，带有标签和标签 IC，每周都是与地球相关的特定主题需要。
角色：视觉设计专业人士想要个人改变并训练自己作为客户为地球设计。
下一步：
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基于去年 Persona 对话的课程脚本和章节/大纲。
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（然后在一周后录制带有时髦背景/衣服的新视频）。”
Ruta reviewing Malu's course intro video and asking Malu who is the persona and what's their problem with the design; listening to Malu's course ideas and next steps. Here's the synthesis:
"Plan:
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Launch a project-based course “Earth Brief” by end of May.
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Rejoin Instagram and start sharing real Earth Briefs once a week from April. Design challenge on social media called “The Earth Brief” for designers to create real designs (logo, etc) as if Earth is the client and share designs publicly on Instagram with a hashtag and tag IC, each week is a specific topic related to Earth needs.
Persona: Visual design professional wanting for a personal change and to train themselves to design for Earth as a client.
Next steps:
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Script and chapters/outline for course based on Persona conversations from last year.
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(Then record new video with funky background/clothes the week after)."
听马路的目的和目标：
“ICreador 是一家帮助人们创业的企业，是一个让个体企业家学习如何组织想法、文件和情感的地方。
IC媒体实验室是为了乐趣和自由探索。它将向从事创意项目的移民提供资金/赠款。
目标客户：在健康行业工作的个体企业家或具有整体路径的设计师。
目标：在 5 月至 10 月之前为 12 位教练客户提供指导，每位客户 1000 美元 = 1000/12=100 美元，6 月之前的第一个计划，WOW 体验和以客户为中心！当一个网站准备好后，去真正的学校提供研讨会！”
Listening to Malu's purpose and goals:
"ICreador is a business helping people to start a real business, a place for solopreneurs to learn how to organise ideas, files, emotions.
IC media lab is for fun and free exploration. It would give money/grants to migrants who do creative projects.
Target customer: solopreneurs who work in wellness industry or designers with holistic path.
Goal: 12 coaching clients by May-Oct, 1000$ = 1000/12=100$ per client, first programme by June, WOW experience and customer focus! When a website is ready, go and offer workshops in real schools!"
☑️ 数字内容计划：主要思想：变革、进化、转型。 9 个月的年份（3 月 1 日 - 12 月 1 日 - 9 个月），每月在我们的两个博客（IC 和 2K）上发布一个主题。每个内容片段都是对动物的采访，他们对 TOPICS 的看法。例如。 “一条虫子怎么看待个人转变？”
☑️ 服务：时髦的感官情感释放体验。
☑️ Digital Content Plan: Main idea: Change, Evolution, Transformation. Year of 9 months (March 1 - Dec 1 - 9 months), one topic per month published on our both blogs (IC and 2K). Each content piece is an interview with animals what they say about TOPICS. E.g. “What does a worm think about personal transformation?"
☑️ Services: Funky sensory emotional release experiences.
In the call we discussed:
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Realised a need to prototype a whole dream (learning space) instead of one course only
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Discussed an idea of KOKONO integrating with 0oo for potential online space for project-based learning
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Mapped the needs of potential students in Argentina: "people need to learn to create solo first, and later on to collaborate", "people need to feel cared for in a beautiful space", "people need to unlearn their bias before they learn something new"
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Mapped the key questions of "Where are the changemakers and wannabe entrepreneurs?", "How can people quit a job and get money elsewhere?", "Where do people go to learn to create passion projects and to find creative partners?", "How to teach reflection and to problem solve?"
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Mapped the steps we both want to teach: "Learn to live with less", "Explore your story and discover your purpose", "create something out of nothing", "encouraging people to reflect", "create your own ecosystem as a professional network"
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Made 2 early stage prototypes of landing pages on Miro
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Realised that Instinto Creador is more interested to be a creativity learning space starting with the body first
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Realised that KOKONO is more interested to be a creativity learning space starting with the mind and projects first
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Merging happened! Instinto Creador and KOKONO come up with a blended process where people would learn all - Body, Mind connection as a springboard for creativity on this planet Earth
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Came up with an early stage process for learning creativity based on 4 learning challenges - Loving Systems, Pausing Systems, Prototyping, Co-Creation - that would feel like playing a game Mario Bro :)
Malu and Ruta had a call to discuss:
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websites content: kokonolab.com and instintocreador.com will be for courses, kokono.ie for services
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website review: kokonlab.com prototype
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courses topics and challenges - as products to sell
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pricing for services
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next steps: prototyping course landing pages on Monday, 13th Sept
Consulted on organisational culture and helped to discover the right words to describe Mission, Vision, Values in a clear concise way
I spent 0.5 hour designing this icon, is the mix of I and C. I create it based on my own letterhand writing (i write the I letter like that, like it have a long dress) and then, is immerse in a circle, the basic shape that contains letter C.
需要帮忙。
Estuve organizando mi worklow en Notion para escribir en el blog de forma más fluida. Lo tengo organizado según el método PARA de Tiago Forte: Projects- Areas - Resources - Archive
- Dentro de Projects tengo a Instinto Creador
- Dentro de Instinto tengo Free Writing y Editorial Calendar
- La página llamada Free Writing la dividí en meses (empezando en Enero)
- Enero lo dividí en los días del mes y ahí, cada día escribo de forma libre sobre lo que voy viendo, reflexionando, aprendiendo y demás. Luego lo que sea más relevante o quiera profundizar lo llevo al calendario editorial.
- En el calendario editorial lo que hago es anotar los posibles posts y asignarles un status (idea - listo para corregir - work in progress - publicado), el tipo de postes que va a ser y la posible fecha para publicar
Aprendí cómo agregar el proyecto para registrar lo que voy trabajando!
//¿¿Cómopuedo hacer crecer mi comunidad sin usar Instagram ??? //
嘿[malü]，我对您的挑战有一些想法！
因此，问题是如何在没有社交媒体的情况下与新人建立联系？好了，您可以回到聚会和介绍之类的基础知识。您需要一些娱乐方式（聚会在哪里？何时举行？为谁？）
您的网站（博客）上有思想领袖的访谈以及有关主题X的在线事件，这可能是聚会发生的中心位置（人们可以发表评论，与他人联系）。
那么下一个问题是如何邀请人们参加聚会？每当您有新的采访/活动时。首先询问1：1，直到建立生态系统（通讯列表）
您可能需要探讨的术语包括影响者，SEO链接建立，入站营销
// ¿¿Cómo puedo hacer crecer mi comunidad sin usar Instagram?? //
Hey [malü], I have some thoughts on your Challenge!
So the Q is how to connect with new people without social media for a business? Well you could go back to basics like parties and introductions. You'd need some ways of entertaining people (where is the party? and when? for who?)
Your website (blog) with interviews with thought leaders and online events about topic X could be that central place where the party is happening (where people can leave comments, connect to others).
So next Q is how to invite people to the party? Everytime you have a new interview/event. First asking 1:1 until you build up your ecosystem (newsletter list)
Terms you may want to explore are influencers, SEO link building, inbound marketing