ogiziu P&L: -41.5 (≃ -2693 CNY)
业务信息
Roadmap
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website design
- packages and pricing
- value proposition
- target customers and customer journeys
- decision about domain and web redesign based on a value prop
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ecosystem of partners
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online courses
- plan for 2022
- course 1 prototype
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ecosystem of fans-customers
- communications sketch for 2022
需要帮忙。
需要帮忙。
电报频道或时事通讯？这些天人们阅读电子邮件吗？问题是，我不想因为成本（时间，分心）而出现在社交媒体上。但是如何与我这种类型的人保持联系呢？
Telegram channel or Newsletter? Do people read emails these days? Thing is, I don't want to be on social media because of the cost (time, distractions). But how to keep in touch with my type of people then?
19,127 1:02
⬜️课程大纲
⬜️ 使用 Elementor 进行网站设计
⬜️ Course outline
⬜️ Website design with Elementor & LearnDash from scratch with UX - start a project and a new window opens!
⬜️ Website wireframe on Miro or Figma (to learn)
⬜️ Review conceptual files - audios - and include concepts into website
⬜️ Website concept moodboard/sketch ("Tree" (Roots/Fruits) concept where a burning worm is "doing the EASY work")
☑️ Logo
☑️ Brand name - decide which domain to use
需要帮忙。
⬜️ 如何将黑色标志制作成橙色/红色标志，带有微小的螺旋纹理 [如这张照片所示](https://drive.google.com/file/d/12o91arf_HU2xnUiwxMAGH_Yrrdk-6PKd/view?usp=分享），来表达“从内部燃烧创造力的蠕虫”的隐喻？
⬜️ How to make a black logo I have into a Orange/Red Logo with a texture of tiny spirals as in this photo, to express the metaphor of a "worm burning creativity from within"?
19,117 1:01
⬜️ 文档：总结了 5 次测试的反馈
⬜️ 给 5 个人的消息，要求他们通过视频通话来测试创造性的学习体验，并向我提供反馈
⬜️ 5 位潜在测试者名单
⬜️ 学习经历说明——我想考什么
⬜️ Document: Feedback from 5 tests summarised
⬜️ Messages to 5 people asking them to come and test a creative learning experience via a video call and provide me with feedback
⬜️ List of 5 potential testers
⬜️ Learning experience description - what I want to test
☑️ 我创建了 Google My Business 个人资料（用于本地 SEO）
☑️ Sukūriau Google My Business profilį (dėl vietinio SEO)
☑️ 我制作并润色了英文版网站（例如标题、按钮、颜色等）
☑️ I made and polished the English version of the website (e.g. Header, buttons, colors, etc.)
☑️ 我用我需要的插件（Elementor、Yoast 等）下载了立陶宛语的 WordPress
☑️ 我用 Elementor 创建了一个带有“乔迁之家”口号的“标题”
☑️ 编辑字体、颜色等。文体“网站设置”
☑️ 杂志档案和个人条目的设计，带有示例文本和图像
☑️ reCAPTCHA V3 和电子邮件
☑️ Įsirašiau WordPress lietuvių kalba su man reikiamais įskiepiais (Elementor, Yoast, etc.)
☑️ Sukūriau "header" su Elementor su reklaminiu šūkiu "namisėdos kuria"
☑️ Šriftų, spalvų redagavimas ir kt. stilistikos "Site Settings"
☑️ Žurnalo archyvo bei individualių įrašų dizainas su pavyzdiniu tekstu ir paveikslėliais
☑️ reCAPTCHA V3 ir el.paštas
☑️ 将 Miro 板与旧 (2kokono) 和新 (ogiziu) 品牌描述合并
☑️ 整理了我们的 Miro 板以方便使用（了解下一步的流程）
☑️ Merged Miro boards with old (2kokono) and new (ogiziu) brand descriptions
☑️ Tidied our Miro board for ease of use (to have a flow of what the next steps are)
听 Ruta 关于品牌重塑和后续步骤（合并 miro、线框）
Listening to Ruta about a rebrand and next steps (merging miro, wireframes)
19,076 0:07
Butter.us 电话会议定于世界标准时间 3 月 25 日中午 12 点举行
Butter.us call scheduled for March 25th, 12pm UTC
☑️ 映射客户问题和期望的变化（感觉、习惯、技能）
☑️ 缩小到具体问题和解决方案
☑️ 确定了 4 个角色
☑️ 开始绘制客户旅程
☑️ Planning
☑️ Mapped customer problems and desired change (feelings, habits, skills)
☑️ Narrowed down to a specific problem and solution
☑️ Identified 4 personas
☑️ Started mapping customer journeys
☑️ 选择 Spartan 字体作为主要字体
☑️ 查找了几种适用于立陶宛语和英语的谷歌字体（如链接中所示）
☑️ Chosen a Spartan font as a Primary Font
☑️ Looked up several Google Fonts that works for both, Lithuanian and English (as in a link)
☑️ 选择品牌颜色的紫色和绿色
☑️ 探索了紫色、绿色、粉红色、橙色的色调，就像附加的调色板一样
☑️ Choosen brand colors of Purple and Green
☑️ Explored shades of purple, green, pink, orange as in a palette attached
☑️ 注册 ogiziu.com 和 ogiziu.lt
☑️ 集思广益其他表达a-ha或敬畏时刻的名字，如“oh-uh-ah.com”、“eiei.lt”、“ogi-ziu.com”、“oziu.com”、“obaziu”、.. .
☑️ Registered ogiziu.com and ogiziu.lt
☑️ Brainstormed other names that express an a-ha or awe moment like "oh-uh-ah.com", "eiei.lt", "ogi-ziu.com", "oziu.com", "obaziu", ...
☑️ 我走进森林，花时间思考新名字是否正确。
我想在朋友之间的对话中使用一个新的品牌名称来标记一个社会变革时刻，此时朋友们正在创造而不是消费；也慢慢创造而不是急于精疲力尽： “这是怎么回事？” “ogiziu，我慢下来，我休息，我创造”
更多文件要上传到 Google 云端硬盘...
☑️ I walked in the forest and spent time thinking if the new name is the right one.
I imagine a new brand name to be used in conversations between friends to mark a social change moment, when friends are creating instead of consuming; also creating slowly instead of rushing to burnout:
-"What's up?"
-"ogiziu, I slow down, I rest, I create"
More files to be uploaded to Google Drive...
☑️我发现了一个新的品牌名称“ogiziu”，在立陶宛语中实际上是一个句子“ogi, žiū”，意思是一个惊喜的时刻，一个创造性思维进入头脑的微观观察时刻，这样的微小时刻让生活更轻松
☑️ I discovered a new brand name "ogiziu" which in lithuanian is in fact a sentence "ogi, žiū" that means a surprise moment, a micro observation moment when creative thought enters the mind, such micro moments make a life easier
☑️ I registered an Instagram account
☑️ 准备线框图：将我对 Miro 的想法整理成情绪板
☑️ Preparing for wireframing: Organising my thoughts on Miro into a Moodboard
聆听 Ruta 的进展和后续步骤：
“上周关于 Miro 的更新：名称和徽标含义，...
课程大纲：Miro 关于她现在如何创建课程的步骤。
想法：
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让我们来写日记吧！带有用于我们课程的模板（如何创建品牌、线框等）。
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品牌宇宙与生活在网站上的生物和设计网站（线框）作为漫画！
角色：适用于世界各地想要辞掉工作并拥有自己的事业的人，或者想要在学习与心灵联系和学习网页设计的同时创业的过去自己（营销人员）。
下一步：网站概念为漫画、线框、课程大纲（带有背景/服装）。”
Listening to Ruta's progress and next steps:
"Updates from last week on Miro: name and logo meaning, ...
Course Outline: The steps on Miro on how she creates her course now.
Ideas:
-
Let's create a diary! with Templates for doing our courses (how to create brands, wireframes, etc).
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Brand Universes with creatures living on websites and designing websites (wireframes) as comics!
Persona: For people worldwide wanting to quit their jobs and have their own business OR a past self (marketer) who wants to start a biz while learning to connect with the heart and learning web design.
Next steps: Website concept as comics, wireframes, course outline (with backgrounds/outfits)."
☑️ 我录了两节课：
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一个关于从零开始的商业理念（心脏世界需求）
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一个关于使用 Elementor 更新网站的难易程度
☑️ 我意识到：我想在录制之前有一个背景颜色和服装颜色的结构。每节课的背景应与客户旅程中的情绪和阶段相匹配。
☑️ I recorded 2 lessons:
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one about Business Ideas from Zero (Heart + World Needs)
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one about how easy it is to update a website with Elementor
☑️ I realised that: I want to have a structure for background colors and outfit colours before I record. Background for each lesson should match a mood and a stage in a Customer Journey.
☑️ 决定使用英文“2kokono.com”作为主域名，这样可以清楚地区分目标受众和产品：2kokono.com 用于自我实现服务，kokono.ie 用于商业服务
☑️解释名称含义和背景故事
☑️ After thinking on my own, discussing domain name ideas with Mindey and Malu, I decided to use "2kokono.com" in english as a primary domain, which allows to clearly differentiate target audiences and offerings: 2kokono.com is for self-realisation services and kokono.ie is for business services
☑️ Explained the name "2kokono" meaning and the background story with links on Miro
☑️ Added a transparent background to the logo
☑️ Explained logo meaning
我允许 2kokono 项目使用我的 Verpete 概念表达为视觉标志
I permit my concept of Verpete expressed as a visual logo to be used by 2kokono project
| 19,063 0:06 | 0.0 ħ | ➔ | #t-96001 | (+0.0 ḥ ⇌ Ruta) |
听 Ruta 关于 2kokono：
“梦想：拥有一支无处不在的顾问大军。写一本关于我们方法的书。
价值支柱：教人做事。想要自我提升的蠕虫实干家健身房！
计划：写博客，与有影响力的人合作，为下周制作 3 节课的原型。
第 1 步：录制 3 节课开始 第 2 步：上传到 Youtube LearnDash 第 3 步：发布迷你课程
挑战：品牌名称——现在解决了。”
Listening to Ruta about 2kokono:
"Dream: Have an army of consultant that go everywhere. Write a book on our method.
Value prop: Teach people to do. Doers gym for worms who want to self-improve!
Plan: Blogging, partnerships with influencers, prototyping 3 lessons for next week.
Step 1: Record 3 lessons to start Step 2: Upload to Youtube + LearnDash Step 3: Publish the mini course
Challenge: Brand name - now solved."
19,050 0:05
⬜️ 关于我们个人发展和创造力发展/创造性生活方式的新方法的方法名称
⬜️ CAMPAIGN“保护你的直觉”，“严重的蠕虫”
⬜️ 课程原型：移动、做、放松、瞄准 我们如何在课程中打开人们的潜意识？戏剧疗法很有趣！
⬜️ 关于更改 IC 和 2K 的测试提案
⬜️ METHOD NAME about our new approach to personal development and creativity development/creative lifestyle
⬜️ CAMPAIGN "protect your instincts”, "serious worms"
⬜️ COURSE PROTOTYPE: moving, doing, relaxing, targetting how can we turn on people’s subscious in our courses? drama therapy made fun!
⬜️ TEST PROPOSAL about Change for IC and 2K
☑️ 与马路讨论 2022 年的计划
☑️ 追随者部落将“Sensors”命名为传感创意
☑️ 2kokono 的隐喻：“蠕虫实验室”
☑️ Discussing the plan for 2022 with Malu
☑️ Followers tribe name "Sensors" as sensing creatives
☑️ Created our new Telegram channel "Sensors" for lifelogging our ideation about this content development milestone
18,992 9:09
发现可以作为学习经验与学生分享的创造性学习过程
发现学生将要学习的学习空间的缺失难题（学生将如何相互交流，我们将如何管理空间，我们是否将为学生提供基于在线自主学习的项目，或者我们是否将提供在线课程关于支持他们创造力的基本知识，有多少，哪些主题是必不可少的，等等）以及如何称呼它（孵化器、学院、学校、研究中心或大学）
Discover a creativity process for learning that can be shared with students as a learning experience
Discover the missing puzzles for a learning space where students would come to learn (how would students interact with one another, how will we manage the space, are we going to have online self-directed learning based projects for students or will we have online courses on essential know-how to support their creativity, how many, what topics are essential, etc) and how to call it (incubator, academy, school, research centre or university)
18,960 9:06
我们两个网站的在线课程登陆页面至少有一个注册表（或付款功能）
Online course landing page for both of our websites with at least a registration form (or payment functionality)
Updated a website with new texts and images, and 4 learning challenges based on a discussion with Malu beforehand.
The idea is to showcase the main learning experience on the website and later on to test this with potential students. The main question is: What process would students go through to learn creative problem solving?
Creativity Process for our students to experience:
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Loving Systems challenge: a habit forming learning experience to learn "no judgment" and increase a sense of a peace of mind as a foundation (soil) for creativity
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Pausing Systems challenge: a habit forming learning experience to learn "observation" and remove inner blockers (weeds) that prevent creativity
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Tiny Move challenge: a habit forming learning experience to learn "prototyping" and complete small works in focused flow states over a long period of time
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Symbiotic Creativity challenge: a habit forming learning experience to learn "co-creation" and to allow one's ideas to merge with another person's ideas, so that a whole that's bigger than its parts is created
In the call we discussed:
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Realised a need to prototype a whole dream (learning space) instead of one course only
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Discussed an idea of KOKONO integrating with 0oo for potential online space for project-based learning
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Mapped the needs of potential students in Argentina: "people need to learn to create solo first, and later on to collaborate", "people need to feel cared for in a beautiful space", "people need to unlearn their bias before they learn something new"
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Mapped the key questions of "Where are the changemakers and wannabe entrepreneurs?", "How can people quit a job and get money elsewhere?", "Where do people go to learn to create passion projects and to find creative partners?", "How to teach reflection and to problem solve?"
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Mapped the steps we both want to teach: "Learn to live with less", "Explore your story and discover your purpose", "create something out of nothing", "encouraging people to reflect", "create your own ecosystem as a professional network"
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Made 2 early stage prototypes of landing pages on Miro
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Realised that Instinto Creador is more interested to be a creativity learning space starting with the body first
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Realised that KOKONO is more interested to be a creativity learning space starting with the mind and projects first
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Merging happened! Instinto Creador and KOKONO come up with a blended process where people would learn all - Body, Mind connection as a springboard for creativity on this planet Earth
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Came up with an early stage process for learning creativity based on 4 learning challenges and sketched that on paper - Loving Systems, Pausing Systems, Prototyping, Co-Creation - that would feel like playing a game Mario Bro :)
Imagined how incubator would work and what assumptions we need to test to build in the core value
Ruta and Malu had a call to discuss:
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websites content: kokonolab.com and instintocreador.com will be for courses, kokono.ie for services
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website review: kokonlab.com prototype
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courses topics and challenges - as products to sell
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pricing for services
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next steps: prototyping course landing pages on Monday, 13th Sept
A website about a space for learning creativity with sample classes; colour palette of black and neon to communicate an idea of personal transformation (black) and creativity (colourful plasticine images)
First I made a website under a different domain and hosting (Sept 7th), and then I recreated a website on a new hosting under a new domain (Sept 8th)
A call on Zoom and Miro with Colm and Amy about creating a virtual incubator where people create a passion project with reflective exercises and how to test this idea in a real world
嘿，朋友们！我有一个新的项目名称 - OGIZIU（而不是 KOKONO）。这个名字的改变源于我今年冬天的经历，平衡了黑暗与光明，以及我正在研究的关于黑洞的概念（待分享）。
ogiziu 的意思是“哇，看！”在立陶宛语中，用于惊奇、敬畏的时刻，当观察到、理解某事时。其实就是2个字的短句：“ogi”是停顿，“ziu”是理解。当你发音时，它就像呼吸一样！
我在 on Miro 分享了这个项目的细节和进展。
Hey, friends! I have a new project name - OGIZIU (instead of KOKONO). The name change came out from my experiences this winter, balancing the darkness with the light and a concept I'm working on about the black holes (to be shared).
ogiziu means "wow, see!" in Lithuanian, used in moments of a surprise, awe, when something is observed, understood. in fact, it's a short sentence of 2 words: "ogi" is a pause moment and "ziu" is an understanding moment. when you pronounce it, it works like a breath!
I share the details and progress with this project on Miro.