Failure due to not enough critical mass
For some thing to be successful, it needs critical mass. If a company doesn't get enough customers, it shall shut down. Same with websites and blogs, if they don't get visitors the creators or author loses interest or loses money for long enough they stop.
How do we derisk endeavours? How do you guarantee critical mass? To me this seems the most important issue for effecting change of the 21st century as it defines the nature of success
If you ask people what they want they shall tell you what they want but they might not pay for it. So you cannot rely on market research completely to get customers or users.
You need to pivot repeatedly to what the market requires.
Society seems to have settled on advertising as the key to getting people to use something and it's not the greatest use of technology.
是的，好吧，营销，这是必要的邪恶？那么，下一个问题将是：“如何正确营销？”
Yeah, well, marketing, this necessary evil? Then, next Q will be: "How to market properly?"
如果营销是好的、准确的、可靠的和真实的，那它就不是邪恶的。
我也不认为广告是邪恶的。我很想尝试新的产品和服务，但广告是错误的方法。
我觉得我们的社会存在信息问题。正确的人没有听到答案。如果我是一名 IT 经理，我会对企业的某些产品感兴趣，但除非我积极搜索它们或向其推销，否则我将不知道自己想要什么。
If marketing is good and accurate and reliable and true it is not evil.
I don't think advertising is evil either. I would love to try new products and services but advertising is the wrong approach.
I feel we have an information problem in society. The right people are not hearing the answers. If I was an IT manager I would be interested in certain products of businesses but unless I actively search for them or marketed to I won't know what I want.
我正在使用一个名为 Jodel 的超本地聊天室，但它对我所在的地区不利。
这就像一个小地理区域的推特。
如果没有足够的客户，我觉得它会失败。另一群人将第二次尝试本地社交网络的想法，但由于没有获得足够的用户，它不会奏效。那些开发人员的时间不会在其他地方得到更好的利用。
I'm using a hyperlocal chat room called Jodel but it's got bad things on it for my local area.
It's like a Twitter for a small geographic area.
I feel it shall fail if it doesn't get enough customers. And a different group of people shall try the local social network idea for the 2nd time and it won't work as it doesn't get enough users. Those developers time would hast been better used elsewhere.