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"base:title": "0oo - 调整商业市场潜力评估流程"
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"og:description": "现代商业理论在很大程度上取决于对新产品和服务的市场潜力的估计。然而，现代神经科学表明，由于人们大脑不同区域的刺激，人们决定购买商品，因此市场潜力可能具有多样性，不一定代表人们真正想要的东西。 例如，人们可能真的希望健康的食物尝起来不错，大脑的古老区域（味觉皮质)可能会尝试接近它，但是化学对食物味道的操纵可能会歪曲事实，并使不健康的食物味道变好，进而导致人们真正不想要的食物具有巨大的市场潜力，我们可以将其标记为“有害市场潜力”。就像某些政客的竞选活动依赖于刺激诸如“杏仁核”之类的古老大脑区域。 另一方面，人类大脑的新区域，例如“新皮质”，推动了人们有意识地真正想要的商品的需求，例如长寿、安全、健康、精彩而有意义的生活。这推动长寿技术公司各种生产力工具，医疗仪器、在线课程、测量设备、传感器等的需求，我们可以将其标记为具有“良性市场潜力”。 “市场潜在风险”估计取决于它是“有害”还是“良性”。如今，“有害市场潜力”的极端情况（例如，卷烟、酒精、碳排放等）通过税收间接管理。但是，这些诉讼过程是缓慢的，因为它们通常必须依靠长期研究和科学界的共识。它根本不会以技术发展的速度发生。因此，似乎有必要调整商业理论和教育，以包括对社会的“市场潜在风险”的估计，例如纳入外部成本是考量市场潜力的常用方法。 如何做到这一点的想法将非常受欢迎。"
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"item:title": ".:en:Adjust business market potential estimation processes for risk to societies.:cn:调整商业市场潜力评估流程"
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.:en
The modern business theory relies heavily on the estimation of market potentials for new products and services. However, the modern neuroscience suggests that market potential can be of diverse nature, caused by decisions of people to buy items due to the stimuli of different regions of their brain, which do not necessarily represent what people truly want.
For example, people may truly want healthy food to taste good, and the ancient region of the brain ([gustatory cortex](https://en.wikipedia.org/wiki/Gustatory_cortex)) may try to approximate that, but the chemical manipulation of food taste may misrepresent it, and make unhealthy food taste good, which in turn results in a great market potential for foods that people don't really want, which we could label as _harmful market potential_ or _unwanted market potential_. Similar things could be said about the market potential for some politicians, the campaigns of whom rely on stimulation of the ancient brain regions like [amygdala](https://en.wikipedia.org/wiki/Amygdala#Political_orientation).
On the other hand, the newer regions of human brain, like [neocortex](https://en.wikipedia.org/wiki/Neocortex), drive demand for goods that people consciously truly want, such as long, safe, healthy, exciting and meaningful lives. This drives the appetite for stocks of longevity technology companies, their products, all kind of productivity tools, medical instrumentation, on-line courses, measurement devices, sensors, etc., which we could label as having _benign market potential_ or _wanted market potential_.
The _market potential risk_ estimate depends on whether it is _harmful_ or _benign_. Today, the extreme cases of _harmful market potentials_ (e.g., for cigarettes, alcohol, carbon emissions, etc.) are indirectly managed by taxation. However, these litigation processes seem to be slow at best, as they usually have to rely on long-term research and consensus of scientific community. It simply does not happen at the pace that the technology is advancing. So, it looks like it would make sense to adjust business theory and education to include the estimation of the _market potential risk_ to society, for example, by making the inclusion of [externalities](https://en.wikipedia.org/wiki/Externality#Negative) into the equation be the common practice for businesses to think about market potentials.
Ideas how to do it would be very welcome.
.:cn
现代商业理论在很大程度上取决于对新产品和服务的市场潜力的估计。然而，现代神经科学表明，由于人们大脑不同区域的刺激，人们决定购买商品，因此市场潜力可能具有多样性，不一定代表人们真正想要的东西。
例如，人们可能真的希望健康的食物尝起来不错，大脑的古老区域（味觉皮质)可能会尝试接近它，但是化学对食物味道的操纵可能会歪曲事实，并使不健康的食物味道变好，进而导致人们真正不想要的食物具有巨大的市场潜力，我们可以将其标记为“有害市场潜力”。就像某些政客的竞选活动依赖于刺激诸如“杏仁核”之类的古老大脑区域。
另一方面，人类大脑的新区域，例如“新皮质”，推动了人们有意识地真正想要的商品的需求，例如长寿、安全、健康、精彩而有意义的生活。这推动长寿技术公司各种生产力工具，医疗仪器、在线课程、测量设备、传感器等的需求，我们可以将其标记为具有“良性市场潜力”。
“市场潜在风险”估计取决于它是“有害”还是“良性”。如今，“有害市场潜力”的极端情况（例如，卷烟、酒精、碳排放等）通过税收间接管理。但是，这些诉讼过程是缓慢的，因为它们通常必须依靠长期研究和科学界的共识。它根本不会以技术发展的速度发生。因此，似乎有必要调整商业理论和教育，以包括对社会的“市场潜在风险”的估计，例如纳入外部成本是考量市场潜力的常用方法。
如何做到这一点的想法将非常受欢迎。
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